What are some of the ways smart devices have evolved the way we take in media? - keep reading to find out more.
In the current digital age, mobile phones have become one of the most popular instruments that people are using to view videos and gain access to media. Nowadays, many social media networks are offering endless feeds of brief, chains of videos, that are growing in appeal among smartphone users. In fact, statistics show that that worldwide, mobile content consumption is on the rise, showing that short form media is among the fastest growing media trends today. These platforms permit users to see a collection of selected videos and react immediately, making these videos far more engaging and addicting than standard content. Short form videos are also being used more often for news and academic functions, not just for home entertainment. Subsequently, this pattern is evolving the way individuals are proactively looking for and expecting more info to get knowledge, in a faster, much shorter and more visual format.
With continuous shifts and developments in the digital landscape, what are the current trends in media? Well, along with the increase of streaming platforms and short form video content, the way in which individuals are getting their information is also evolving. People are progressively turning towards online news sources, instead of watching TV, to find out about the latest worldly affairs. Nevertheless, concurrently, due to a consistent circulation of info, people are becoming overwhelmed by substantial amounts of content. In response to this, news agencies are re-engaging audiences by making short form content that is clearer and easier to navigate. Nowadays it is common to find news channels that have sizeable followings on social media channels. This pattern can be verified by the CEO of the fund that owns Euronews, for instance. Using this technique has been necessary for supplying people with trusted and verified news sources, in a format they can readily follow.
Recently, with the growth of digital media, the way in which individuals consume media has shifted considerably. For many years, conventional television was the main source of family entertainment for most people. However, after the advancement of streaming services, many viewers are averting from set up television, especially among younger people. Rather, international media content analysis reveals that more individuals are purchasing memberships to streaming services, which strongly affirms the transformation in audience consumption practices. These options are popular for allowing individuals to view the shows and movies they want, any time they feel like it. Those associated with the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the appeal of streaming services as a prominent media consumption habit among viewers today. These changes demonstrate the move towards user-controlled viewing interests in the marketplace.